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42

terrys chocolate orange easter egg

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Soft demand (-95.2% this quarter) — this niche doesn't clear our bar today.

Market size 7Growth 0Conversion 74Competition 25Returns 100Price range 58Avg price 43Brand share 23Review moat 94Quality gap 80

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great121.55

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Good6.9%

search→purchase rate — share of searches ending in a sale

Price range

Good£5.07–£28.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£11.19

avg listing price — sweet spot $15–$100

Competition

Bad71%

top-5 click share — a locked-up shelf

Brand share

Bad91%

top-5 brand share — brand-locked demand

Market size

Bad£27K

£27K/yr · 35K searches

Growth

Bad-95.2%

90-day search growth — must beat 0% to launch