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terrys chocolate mint
Skip itSoft demand (-51.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible61.1avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£1.51–£27.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.62avg listing price — sweet spot $15–$100
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad£7K£7K/yr · 21K searches
Growth
Bad-51.7%90-day search growth — must beat 0% to launch