57
tequila
Launch itA $1.1M/yr market growing +25.6% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great£19.84avg listing price — sweet spot $15–$100
Market size
Great£1.1M£1.1M/yr · 850K searches
Price range
Great£9.76–£36.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Review moat
Good1,236.11avg incumbent reviews — the moat a new listing must climb
Growth
Good+25.6%90-day search growth — must beat 0% to launch
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality