62
tea set
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Competition
Incredible18%top-5 click share — an open shelf
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Avg price
Incredible£25.07avg listing price — sweet spot $15–$100
Price range
Great£2.29–£77.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,122.72avg incumbent reviews — the moat a new listing must climb
Market size
Good£416K£416K/yr · 802K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-27.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand