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tartan napkins
Skip itSoft demand (-90.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great125.27avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Bad£2.58–£18.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand
Avg price
Bad£5.99avg listing price — sweet spot $15–$100
Market size
Bad£10K£10K/yr · 33K searches
Growth
Bad-90.1%90-day search growth — must beat 0% to launch
Signals Low Review Barrier