43
table salt
Skip itPrices mostly outside the sweet spot ($0.73–$10.03) — this niche doesn't clear our bar today.
Conversion
Incredible20.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good743.56avg incumbent reviews — the moat a new listing must climb
Growth
Good+41.8%90-day search growth — must beat 0% to launch
Market size
Bad£83K£83K/yr · 94K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad85%top-5 click share — a locked-up shelf
Avg price
Bad£4.27avg listing price — sweet spot $15–$100
Price range
Bad£0.73–£10.03cheapest to priciest tracked listing — scored on the share inside $15–$100