54
swiss water decaf coffee
Worth a lookShows low returns (0.0%), but soft demand (-14.5% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great254.53avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.92avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£3.25–£36.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Market size
Bad£82K£82K/yr · 57K searches
Growth
Bad-14.5%90-day search growth — must beat 0% to launch