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swiffer duster refills
Skip itSoft demand (-12.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible15.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Price range
Okay£5.02–£22.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.78avg listing price — sweet spot $15–$100
Market size
Okay£111K£111K/yr · 66K searches
Review moat
Bad5,955.16avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-12.8%90-day search growth — must beat 0% to launch