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sweets for kids
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Good£614K£614K/yr · 357K searches
Review moat
Good1,150.5avg incumbent reviews — the moat a new listing must climb
Growth
Good+24.8%90-day search growth — must beat 0% to launch
Price range
Okay£1.30–£23.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£8.87avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand