46
sweetener
Skip itPrices mostly outside the sweet spot ($1.37–$14.63) — this niche doesn't clear our bar today.
Conversion
Incredible21.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Good£480K£480K/yr · 394K searches
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,842.79avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-14.9%90-day search growth — must beat 0% to launch
Avg price
Bad£5.76avg listing price — sweet spot $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand
Price range
Bad£1.37–£14.63cheapest to priciest tracked listing — scored on the share inside $15–$100