42
sweet wine
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great292.27avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Price range
Good£4.02–£42.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay£179K£179K/yr · 264K searches
Avg price
Bad£8.79avg listing price — sweet spot $15–$100
Competition
Bad84%top-5 click share — a locked-up shelf
Growth
Bad-32.9%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand