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sweet vermouth
Skip itA concentrated shelf (top 5 take 87% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible16.7%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.99avg listing price — sweet spot $15–$100
Review moat
Good1,119.56avg incumbent reviews — the moat a new listing must climb
Price range
Good£7.64–£25.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£253K£253K/yr · 108K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-14.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad87%top-5 click share — a locked-up shelf
Signals Low Review Barrier