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sweet potato
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible36.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good748.22avg incumbent reviews — the moat a new listing must climb
Market size
Good£355K£355K/yr · 446K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad87%top-5 click share — a locked-up shelf
Growth
Bad-31.4%90-day search growth — must beat 0% to launch
Avg price
Bad£2.18avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£1.19–£3.13cheapest to priciest tracked listing — scored on the share inside $15–$100