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sweet and sour sauce
Worth a lookShows low returns (0.0%), but pricing outside the sweet spot ($4.32 avg) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible18.4%search→purchase rate — share of searches ending in a sale
Review moat
Great171.71avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Price range
Okay£0.61–£19.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-9.5%90-day search growth — must beat 0% to launch
Market size
Bad£64K£64K/yr · 80K searches
Avg price
Bad£4.32avg listing price — sweet spot $15–$100