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sushi rice
Skip itSoft demand (-19.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.7%search→purchase rate — share of searches ending in a sale
Review moat
Great450.89avg incumbent reviews — the moat a new listing must climb
Market size
Okay£237K£237K/yr · 181K searches
Price range
Okay£1.97–£25.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Avg price
Bad£7.84avg listing price — sweet spot $15–$100
Growth
Bad-19.0%90-day search growth — must beat 0% to launch