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sushi making kit
Worth a lookShows low returns (0.3%), but soft demand (-27.8% this quarter) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Great51%top-5 brand share — no brand owns this niche
Review moat
Good673avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Avg price
Good£12.68avg listing price — sweet spot $15–$100
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£1.13–£23.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£171K£171K/yr · 293K searches
Growth
Bad-27.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand