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sumac
Skip itPrices mostly outside the sweet spot ($2.30–$11.08) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible17.4%search→purchase rate — share of searches ending in a sale
Review moat
Great452.08avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-4.4%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad£63K£63K/yr · 70K searches
Avg price
Bad£5.16avg listing price — sweet spot $15–$100
Price range
Bad£2.30–£11.08cheapest to priciest tracked listing — scored on the share inside $15–$100