48
sugar paste
Skip itPrices mostly outside the sweet spot ($2.48–$13.51) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Market size
Okay£255K£255K/yr · 369K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-0.5%90-day search growth — must beat 0% to launch
Review moat
Bad4,366.09avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.57avg listing price — sweet spot $15–$100
Price range
Bad£2.48–£13.51cheapest to priciest tracked listing — scored on the share inside $15–$100