40
sugar free mints
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.2%search→purchase rate — share of searches ending in a sale
Review moat
Great432.6avg incumbent reviews — the moat a new listing must climb
Market size
Okay£211K£211K/yr · 149K searches
Growth
Okay+0.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.72avg listing price — sweet spot $15–$100
Competition
Bad83%top-5 click share — a locked-up shelf
Price range
Bad£1.37–£16.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand