36
sugar free lollipops
Skip itPrices mostly outside the sweet spot ($5.91–$12.87) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay2,847.6avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£8.96avg listing price — sweet spot $15–$100
Growth
Bad-11.2%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Market size
Bad£53K£53K/yr · 82K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad£5.91–£12.87cheapest to priciest tracked listing — scored on the share inside $15–$100