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sugar free cough sweets
Skip itSoft demand (-33.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Review moat
Good1,127.41avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£5.70avg listing price — sweet spot $15–$100
Market size
Bad£56K£56K/yr · 70K searches
Price range
Bad£0.51–£17.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-33.1%90-day search growth — must beat 0% to launch