47
strong coffee
Skip itSoft demand (-28.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good518.25avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.06avg listing price — sweet spot $15–$100
Price range
Good£3.75–£32.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Bad£93K£93K/yr · 103K searches
Growth
Bad-28.5%90-day search growth — must beat 0% to launch