54
strong beer
Worth a lookShows low returns (0.1%), but a concentrated shelf (top 5 take 79% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Incredible86.85avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible£42.12avg listing price — sweet spot $15–$100
Price range
Great£7.45–£57.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Okay£137K£137K/yr · 40K searches
Growth
Okay+3.2%90-day search growth — must beat 0% to launch
Competition
Bad79%top-5 click share — a locked-up shelf
Signals Low Review Barrier