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strawberry puree
Skip itA concentrated shelf (top 5 take 91% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Review moat
Great375.13avg incumbent reviews — the moat a new listing must climb
Growth
Great+60.8%90-day search growth — must beat 0% to launch
Avg price
Okay£9.77avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£68K£68K/yr · 52K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Price range
Bad£3.89–£16.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad91%top-5 click share — a locked-up shelf
Signals Low Review Barrier