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stranger things decorations
Skip itSoft demand (-67.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great114.12avg incumbent reviews — the moat a new listing must climb
Brand share
Great57%top-5 brand share — no brand owns this niche
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£109K£109K/yr · 217K searches
Avg price
Bad£8.49avg listing price — sweet spot $15–$100
Growth
Bad-67.6%90-day search growth — must beat 0% to launch
Price range
Bad£3.38–£13.34cheapest to priciest tracked listing — scored on the share inside $15–$100