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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 57Growth 13Conversion 94Competition 81Returns 98Price range 63Avg price 20Brand share 0Review moat 24Quality gap 24

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great11.7%

search→purchase rate — share of searches ending in a sale

Competition

Great34%

top-5 click share — an open shelf

Price range

Good£0.92–£39.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good£439K

£439K/yr · 517K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,596.27

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£7.29

avg listing price — sweet spot $15–$100

Growth

Bad-24.6%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand