56
stock pots
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Competition
Great31%top-5 click share — an open shelf
Avg price
Great£17.42avg listing price — sweet spot $15–$100
Price range
Great£1.33–£66.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,174.81avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£93K£93K/yr · 56K searches
Growth
Bad-17.7%90-day search growth — must beat 0% to launch