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47

sticky rice

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Pricing outside the sweet spot ($5.00 avg) — this niche doesn't clear our bar today.

Market size 33Growth 21Conversion 99Competition 37Returns 100Price range 41Avg price 14Brand share 31Review moat 81Quality gap 35

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible18.1%

search→purchase rate — share of searches ending in a sale

Review moat

Great382.48

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£1.06–£24.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£153K

£153K/yr · 169K searches

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Growth

Bad-7.7%

90-day search growth — must beat 0% to launch

Avg price

Bad£5.00

avg listing price — sweet spot $15–$100