57
stew
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Competition
Great30%top-5 click share — an open shelf
Market size
Great£1.2M£1.2M/yr · 1.7M searches
Review moat
Good997.79avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-16.6%90-day search growth — must beat 0% to launch
Avg price
Bad£6.15avg listing price — sweet spot $15–$100
Price range
Bad£2.69–£16.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand