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steam cleaner detergent
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible16.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Good1,387.4avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.58avg listing price — sweet spot $15–$100
Market size
Bad£79K£79K/yr · 61K searches
Competition
Bad85%top-5 click share — a locked-up shelf
Growth
Bad-31.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£4.99–£13.11cheapest to priciest tracked listing — scored on the share inside $15–$100