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Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 9Growth 17Conversion 77Competition 22Returns 100Price range 45Avg price 57Brand share 4Review moat 81Quality gap 28

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great378.71

avg incumbent reviews — the moat a new listing must climb

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Avg price

Good£12.83

avg listing price — sweet spot $15–$100

Price range

Okay£1.06–£26.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad74%

top-5 click share — a locked-up shelf

Growth

Bad-15.6%

90-day search growth — must beat 0% to launch

Market size

Bad£37K

£37K/yr · 38K searches

Brand share

Bad98%

top-5 brand share — brand-locked demand