46
star bar
Skip itA small market ($60K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great387.23avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.27avg listing price — sweet spot $15–$100
Price range
Good£1.06–£38.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-16.3%90-day search growth — must beat 0% to launch
Market size
Bad£60K£60K/yr · 91K searches