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sriracha sauce
Skip itSoft demand (-13.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,010.22avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Price range
Okay£1.74–£21.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£127K£127K/yr · 164K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.75avg listing price — sweet spot $15–$100
Growth
Bad-13.9%90-day search growth — must beat 0% to launch