54
squash
Worth a lookShows searches that convert (23.0% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible23.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great£919K£919K/yr · 2.0M searches
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,373.43avg incumbent reviews — the moat a new listing must climb
Growth
Good+20.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£2.00avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£0.88–£10.24cheapest to priciest tracked listing — scored on the share inside $15–$100