35
spurtle
Skip itPrices mostly outside the sweet spot ($3.45–$13.56) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great220.87avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf
Avg price
Bad£6.61avg listing price — sweet spot $15–$100
Growth
Bad-21.7%90-day search growth — must beat 0% to launch
Market size
Bad£5K£5K/yr · 19K searches
Price range
Bad£3.45–£13.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier