52
sprinkles
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($0.99–$16.01) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great370.18avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£179K£179K/yr · 410K searches
Growth
Bad-1.6%90-day search growth — must beat 0% to launch
Avg price
Bad£5.46avg listing price — sweet spot $15–$100
Price range
Bad£0.99–£16.01cheapest to priciest tracked listing — scored on the share inside $15–$100