35
spring roll wrappers
Skip itSoft demand (-51.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great323.86avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Avg price
Bad£7.61avg listing price — sweet spot $15–$100
Market size
Bad£52K£52K/yr · 264K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
Growth
Bad-51.2%90-day search growth — must beat 0% to launch
Price range
Bad£1.91–£13.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier