46
spray and leave
Skip itSoft demand (-65.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£16.50avg listing price — sweet spot $15–$100
Price range
Good£7.86–£33.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£169K£169K/yr · 110K searches
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,384.42avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-65.1%90-day search growth — must beat 0% to launch