60
sport water
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Growth
Good+56.9%90-day search growth — must beat 0% to launch
Review moat
Okay1,667.7avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£1.25–£24.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.15avg listing price — sweet spot $15–$100
Market size
Bad£27K£27K/yr · 41K searches
Signals No Dominant Brand