51
sponge
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($0.55–$11.40) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible17.1%search→purchase rate — share of searches ending in a sale
Market size
Great£1.3M£1.3M/yr · 1.9M searches
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,170.94avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.6%90-day search growth — must beat 0% to launch
Avg price
Bad£4.17avg listing price — sweet spot $15–$100
Price range
Bad£0.55–£11.40cheapest to priciest tracked listing — scored on the share inside $15–$100