40
spirit
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great£15.42avg listing price — sweet spot $15–$100
Price range
Good£6.92–£34.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Review moat
Good1,087.75avg incumbent reviews — the moat a new listing must climb
Market size
Okay£240K£240K/yr · 265K searches
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand