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spirit of salts
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Good600.89avg incumbent reviews — the moat a new listing must climb
Price range
Good£6.79–£29.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.51avg listing price — sweet spot $15–$100
Market size
Okay£105K£105K/yr · 62K searches
Growth
Bad-14.8%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier