38
spider plant
Skip itSoft demand (-44.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great261.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£12.45avg listing price — sweet spot $15–$100
Price range
Good£7.87–£22.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad£52K£52K/yr · 143K searches
Growth
Bad-44.8%90-day search growth — must beat 0% to launch