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spicy crisps
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Review moat
Great460.55avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Okay£1.04–£19.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-7.8%90-day search growth — must beat 0% to launch
Avg price
Bad£5.24avg listing price — sweet spot $15–$100
Market size
Bad£56K£56K/yr · 127K searches
Brand share
Bad96%top-5 brand share — brand-locked demand