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spearmint tea
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Review moat
Good642.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£223K£223K/yr · 278K searches
Avg price
Bad£6.82avg listing price — sweet spot $15–$100
Growth
Bad-14.4%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.00–£8.88cheapest to priciest tracked listing — scored on the share inside $15–$100