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spam
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Review moat
Good531.67avg incumbent reviews — the moat a new listing must climb
Price range
Good£1.24–£44.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.15avg listing price — sweet spot $15–$100
Market size
Okay£152K£152K/yr · 155K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-15.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand