51
spa days for two
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great208.36avg incumbent reviews — the moat a new listing must climb
Avg price
Great£64.07avg listing price — sweet spot $15–$100
Market size
Good£587K£587K/yr · 215K searches
Price range
Good£22.23–£167.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Bad-11.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price