46
soy sauce
Skip itPrices mostly outside the sweet spot ($0.69–$9.82) — this niche doesn't clear our bar today.
Conversion
Incredible20.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good1,203avg incumbent reviews — the moat a new listing must climb
Market size
Good£387K£387K/yr · 464K searches
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-13.8%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Avg price
Bad£3.99avg listing price — sweet spot $15–$100
Price range
Bad£0.69–£9.82cheapest to priciest tracked listing — scored on the share inside $15–$100