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south african wine
Skip itSoft demand (-22.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great104.77avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible£26.77avg listing price — sweet spot $15–$100
Price range
Good£5.34–£136.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Bad£60K£60K/yr · 53K searches
Growth
Bad-22.4%90-day search growth — must beat 0% to launch
Signals Low Review Barrier