44
sourdough starter
Skip itSoft demand (-29.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great440.08avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Price range
Good£5.17–£30.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.53avg listing price — sweet spot $15–$100
Market size
Bad£90K£90K/yr · 139K searches
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-29.5%90-day search growth — must beat 0% to launch
Signals Out of Stock